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I designed tools that enabled marketers and businesses to streamline workflows while delivering more meaningful customer experiences. My focus was on building intuitive, scalable interfaces that combined functionality with visual clarity and brand consistency.

Every design decision was grounded in data — informed by testing, iteration, and user feedback — to ensure changes had a measurable impact. Watching my work translate into higher engagement, stronger click-through rates, and improved conversions reinforced my passion for creating products that are not only seamless to use but also deliver real business results.

 
 
 
 

3 Card Column

For this project, I designed a three-card column layout that highlights HubSpot’s key value propositions in a way that is both visually engaging and conversion-oriented. Each card balances clarity with hierarchy:

  • Visual storytelling – Using product imagery, contextual UI mockups, and simple brand visuals to help users quickly understand the product’s benefits.

  • Clear hierarchy – Each card follows a consistent structure: bold headline, supporting description, and a strong call-to-action. This consistency reduces cognitive load and makes the content easy to scan.

  • Conversion-focused design – The placement of the “Learn more” buttons at the bottom of each card provides a clear next step, while the repetition reinforces action-taking without overwhelming the user.

  • Scalable and responsive – The card system was designed to adapt seamlessly across screen sizes, maintaining readability and impact on desktop, tablet, and mobile.

This design directly supported click-through rate improvements by presenting complex product features in a digestible, action-oriented format, helping users move from awareness to engagement with minimal friction.

 
 
 
 

Ultimately, I’m motivated by the opportunity to design products that strike the right balance between usability, visual appeal, and measurable business outcomes. I take pride in creating experiences that not only elevate engagement but also drive meaningful improvements in metrics like conversion rates and click-through performance — delivering long-term value for both users and organizations.