Prescriptive Architecture

Developed a standardized, tested layout system for category-level pages that reduces customization while improving user readability, engagement, and conversion. The architecture prioritizes:

• Quick and seamless page navigation with clear information hierarchy
• Strategic CTA placement based on customer engagement data
• Content optimization for search engine performance
• Mobile-first responsive design principles
• Brand consistency across all Cisco.com properties

Standardization drives adoption: Clear guidelines and limited variations help users create better content faster

Data-informed design: Analytics helped prioritize component features and placement strategies

Scalability requires constraints: Smart limitations empower users without sacrificing brand integrity

Documentation is design: Comprehensive usage guides are as important as the components themselves